Online advertising can be a complicated process, so finding the most effective route at a low cost is essential for success. It is possible for a local business to draw attention to their product or service without spending like a giant corporation. As this may seem too good to be true, we have compiled some information on how to help your small business “roll with the big dogs” and rise to the top of your local search ranks.
What’s Barnacle Advertising?
Barnacle advertising is the process where SEO tags are linked to a search that receives plenty of traffic. This way when traffic comes in for a major search, the small business can receive hits from people that would prefer to shop locally. The way most search engines are laid out these days is by reliability, rank, and history online. Once the relevant information is placed at the top, advertisements appear on the side and below the major search, which tend to be local stores in the area that offer the same service or product.
If barnacle advertising still comes across as confusing, here’s a quick guide to get your business heading in the right direction.
- Search Your Product/Service: Search your product or service on search engines such as Yahoo, Google, or Bing and see what information rises to the top. These businesses have used the proper SEO keywords that match their business and the area where the business is located. An excellent example could be a dog walking service, as the general search would be “dog walking” and the immediate services that would show up in your browser would be local dog walking businesses. Use your like-minded searches as an example on how to market your own product.
- Build Profiles: Make your profiles online interesting and informative. This way you’re likely to bring in more traffic and customers.
- Linking Information: As you’re basically creating a web to bring in more traffic to your service, make sure your links correctly match up and drive traffic to your site or main destination of information.
With the information above, it’s safe to say that it is possible for a little known product or service to compete against the majors for website traffic. All it takes is some clever SEO and proper online identity to bring in the large profits to your small business.