If you’ve taken the leap to make your small business a social business, that’s great! But, it doesn’t stop there. Many platforms offer useful tools to monitor your social media progress on a daily basis, and if you’re not taking advantage of these resources, then your efforts could just be a waste of time.
Social media monitoring encompasses three different things:
- Monitoring Your Content
- Monitoring Your Target Demographic
- Monitoring Your Brand
Monitoring Your Content.
When posting to your social media pages, it is crucial to post content that is intriguing and of value to your followers. But how do you know if people value what you post? It’s relatively simple. Facebook and other external monitoring apps offer insights that breakdown each post’s reach, engagement, and more. Monitoring what types of posts get more attention can help you better tailor your content. For example, if you see posts containing infographics get the most interaction, then post infographics more often.
Monitoring Your Target Demographic.
Keeping a watchful eye on your target demographic goes hand-in-hand with monitoring your content. If you’re keeping track of your target demo to see what they are doing, what they are interested in, and what they’re interacting with, then you can tailor your content to their specific interests. This will likely increase your post engagement and help you reach more potential consumers.
Monitoring Your Brand.
Lastly, you should be checking your feedback on a daily basis. This includes comments on your Facebook page’s wall and individual posts, as well as mentions on Twitter, Google reviews, and so on. Not only will this ensure that any negative issues are resolved in a timely manner, but it will also give you the opportunity to see positive things being said about your company. Use positive comments to your advantage by thanking customers for their feedback and sharing compliments from customers on your social media pages. Additionally, answering questions that your fans ask on your pages will show your knowledge in the field, build credibility, and create relationships.
Monitoring your social media pages can be time consuming. Fortunately, Facebook offers free insights where you can find helpful statistics about your posts, Likes, comments, reach, engagement, and more. Other monitoring websites such as Sprout Social and Hootsuite cost money, but offer a lot more tools to monitor your social media pages. Regardless of how you do it, monitoring is crucial to keep your social media engagement high, your content in line with your target audience, and your customer service timely; all of which are necessary for a well-rounded social business.